It's not just a game: Investigating to what extent excellence in public relations is practiced to promote community engagement in Canadian esports
Bibliographic record
Abstract
Esports is a global phenomenon given little academic attention. This study draws parallels from existing literature using a deductive review of esports as an industry, esports characteristics, communities, community engagement and relationship-quality frameworks to arrive at a best practices theory for esports community engagement. By interviewing and surveying multiple stakeholder groups within the Canadian esports ecosystem, it is determined that organizations engaging with Canadian esports communities are not currently using best practices in public relations and relationship-quality measures to obtain reputational, financial and relational value. Using a triangulation of methods and measurements, findings suggest that the Excellence theory in public relations best aligns as a strategic communications management strategy for esports and provides practical recommendations for organizations to realize their esports investment returns.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.001 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.002 | 0.009 |
| Science and technology studies | 0.003 | 0.000 |
| Scholarly communication | 0.002 | 0.004 |
| Open science | 0.002 | 0.001 |
| Research integrity | 0.001 | 0.003 |
| Insufficient payload (model declined to judge) | 0.037 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".