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Record W7115886513 · doi:10.1080/17524032.2025.2597449

Corporate Masking: (In)visibility, Petro-nationalism, and Role Play in the Line 3 Pipeline Battle

2025· article· en· W7115886513 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
fundA Canadian funder is recorded on the work.

Bibliographic record

VenueEnvironmental Communication · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicWater Governance and Infrastructure
Canadian institutionsYork University
FundersSocial Sciences and Humanities Research Council of Canada
KeywordsBattlePipeline (software)Line (geometry)Pipeline transportKey (lock)

Abstract

fetched live from OpenAlex

This article investigates the concept of corporate masking – its ability to reveal and conceal simultaneously and, within this duality, transform that which is masked – as a performance strategy used by energy companies during high-profile and highly visible frontline pipeline battles. Using Enbridge’s Line 3 Replacement project and the subsequent protests as a case study, I examine how the company attempted to transform how the public viewed and interacted with its political and social influence over the approval and construction of the pipeline. Drawing on discussions of petro-nationalism, visibility politics, and theatrical masking, this article explores how the company enacted a corporate masking performance to maintain control over its desired visibility and establish itself as a neutral arbiter of energy transportation and security. I examine how Enbridge’s masking performance had a distinctly embodied dimension that created what this article explores as embodied assignment, a form of capitalist subject formation in alignment with petro-nationalist desires, curated and colonized by energy companies. The paper aims to explore how companies engage in anti-democratic politics on the frontlines when their infrastructure and company image experience negative, heightened visibility.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.036
Threshold uncertainty score0.192

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.015
GPT teacher head0.270
Teacher spread0.255 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it