Effect of Customer-Based Brand Equity on Brand Performance and Organizational Performance of Selected Manufacturing Companies in Nigeria
Bibliographic record
Abstract
This study investigates the influence of customer-based brand equity (CBBE) on brand performance and organisational performance in selected manufacturing companies in Nigeria. The target population comprised 1,500 consumers, from which a sample size of 379 was determined using the Taro Yamane formula. The research examined how the four dimensions of CBBE – brand trust, brand loyalty, brand associations, and perceived quality – affect both brand and organisational outcomes. Findings from regression analysis revealed that all four dimensions exert a positive and significant impact, with perceived quality and brand trust emerging as the most influential drivers of performance. These results underscore the strategic importance of brand management in enhancing competitiveness within Nigeria’s manufacturing sector. The study contributes to branding literature by offering theoretical insights, empirical evidence specific to the Nigerian context, and a methodological contribution through the integration of consumer-based and financial data. It concludes that strengthening customer-based brand equity is vital for sustaining organisational growth and enhancing shareholder value. Accordingly, the study recommends that Nigerian manufacturing firms should invest in strategies that build and reinforce brand equity to achieve long-term success.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.006 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.005 | 0.006 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".