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Record W7124288001 · doi:10.29313/jrpwk.v5i2.8244

Model Penilaian Elemen Potensial Urban Branding Tanjung Selor Provinsi Kalimantan Utara

2025· article· W7124288001 on OpenAlexaff
Kaulika Anjani Putri, Hilwati Hindersah, Ruchyat Deni Djakapermana

Bibliographic record

VenueJurnal Riset Perencanaan Wilayah dan Kota · 2025
Typearticle
Language
FieldSocial Sciences
TopicCommunity-based Tourism Development and Sustainability
Canadian institutionsEncana (Canada)
Fundersnot available
KeywordsGovernment (linguistics)SustainabilityLocal governmentPlace brandingSustainable development

Abstract

fetched live from OpenAlex

Abstract. Urban Branding is one of the strategic efforts to enhance a city's competitiveness. It has become a primary focus and an increasingly urgent necessity. The need for a regional brand helps establish a strong positioning for the area, especially when the branding is designed to be sustainable. The research titled “Assessment Model of Potential Urban Branding Elements in Tanjung Selor, North Kalimantan Province” aims to explore the branding potential of Tanjung Selor using both qualitative and quantitative approaches, including scoring, weighting, and crosstab analysis. The objectives of this study are to identify potential Urban Branding elements that can be marketed as the brand of Tanjung Selor, and to determine a sustainable Urban Branding concept suitable for the region. Based on the analysis, the branding concept “Tepian Kayan Tanjung Selor” emerged as a sustainable brand that reflects North Kalimantan’s competitiveness in comparison to other cities in Indonesia. This research is expected to serve as a replicable model for other cities by refining the analytical framework. It also offers valuable input for local government policy and development, while providing economic and social benefits for the people of Tanjung Selor. Abstrak. Urban Branding merupakan salah satu upaya untuk membentuk daya saing Kota, dan saat ini menjadi fokus utama dan kebutuhan yang cukup mendesak. Kebutuhan akan brand suatu daerah, akan menjadikan daerah mempunyai positioning yang kuat terlebih branding tersebut harus yang sustainable. Penelitian yang berjudul “Model Penilaian Elemen Potensial Urban Branding Tanjung Selor Provinsi Kalimantan Utara” merupakan sebuah penelitian untuk mengetahui potensial branding di Tanjung selor dengan menggunakan pendekatan kualitatif dan kuantitatif diantaranya skoring, pembobotan dan crosstabs. Penelitian dimaksudkan untuk Mengidentifikasi elemen-elemen Urban Branding yang potensial yang dapat dipasarkan menjadi Brand Tanjung Selor serta Menentukan Urban Branding yang sustainable untuk dijadikan branding di Tanjung Selor. Dari hasil analisis didapatkan Branding Tepian Kayan Tanjung Selor merupakan branding yang sustainable yang dapat menunjukkan bahwa Kalimantan Utara memiliki daya saing dengan kota-kota lain di Indonesia. Penelitian ini diharapkan dapat digunakan untuk replikasi bagi kota-kota lain dengan menggunakan penajaman-penajaman model analisis, serta dijadikan masukan untuk kebijakan dan pengembangan di pemerintah daerah, dan untuk masyarakat Tanjung Selor sendiri mendapatkan manfaat dari segi ekonomi dan sosial.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Science and technology studies, Scholarly communication, Research integrity
Consensus categoriesMeta-epidemiology (narrow)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.410
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0050.001
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0020.001
Bibliometrics0.0010.003
Science and technology studies0.0070.002
Scholarly communication0.0020.001
Open science0.0030.001
Research integrity0.0010.003
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.020
GPT teacher head0.301
Teacher spread0.281 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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