Model Penilaian Elemen Potensial Urban Branding Tanjung Selor Provinsi Kalimantan Utara
Bibliographic record
Abstract
Abstract. Urban Branding is one of the strategic efforts to enhance a city's competitiveness. It has become a primary focus and an increasingly urgent necessity. The need for a regional brand helps establish a strong positioning for the area, especially when the branding is designed to be sustainable. The research titled “Assessment Model of Potential Urban Branding Elements in Tanjung Selor, North Kalimantan Province” aims to explore the branding potential of Tanjung Selor using both qualitative and quantitative approaches, including scoring, weighting, and crosstab analysis. The objectives of this study are to identify potential Urban Branding elements that can be marketed as the brand of Tanjung Selor, and to determine a sustainable Urban Branding concept suitable for the region. Based on the analysis, the branding concept “Tepian Kayan Tanjung Selor” emerged as a sustainable brand that reflects North Kalimantan’s competitiveness in comparison to other cities in Indonesia. This research is expected to serve as a replicable model for other cities by refining the analytical framework. It also offers valuable input for local government policy and development, while providing economic and social benefits for the people of Tanjung Selor. Abstrak. Urban Branding merupakan salah satu upaya untuk membentuk daya saing Kota, dan saat ini menjadi fokus utama dan kebutuhan yang cukup mendesak. Kebutuhan akan brand suatu daerah, akan menjadikan daerah mempunyai positioning yang kuat terlebih branding tersebut harus yang sustainable. Penelitian yang berjudul “Model Penilaian Elemen Potensial Urban Branding Tanjung Selor Provinsi Kalimantan Utara” merupakan sebuah penelitian untuk mengetahui potensial branding di Tanjung selor dengan menggunakan pendekatan kualitatif dan kuantitatif diantaranya skoring, pembobotan dan crosstabs. Penelitian dimaksudkan untuk Mengidentifikasi elemen-elemen Urban Branding yang potensial yang dapat dipasarkan menjadi Brand Tanjung Selor serta Menentukan Urban Branding yang sustainable untuk dijadikan branding di Tanjung Selor. Dari hasil analisis didapatkan Branding Tepian Kayan Tanjung Selor merupakan branding yang sustainable yang dapat menunjukkan bahwa Kalimantan Utara memiliki daya saing dengan kota-kota lain di Indonesia. Penelitian ini diharapkan dapat digunakan untuk replikasi bagi kota-kota lain dengan menggunakan penajaman-penajaman model analisis, serta dijadikan masukan untuk kebijakan dan pengembangan di pemerintah daerah, dan untuk masyarakat Tanjung Selor sendiri mendapatkan manfaat dari segi ekonomi dan sosial.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.001 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.002 | 0.001 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.026 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".