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Record W7125172545 · doi:10.62517/jnme.202510405

Market Segmentation and Tag Optimization in Customer Behavior Data Analysis: Current Status and Future Research Directions

2025· article· W7125172545 on OpenAlexaff
Zixiang Yan

Bibliographic record

VenueJournal of new media and economics. · 2025
Typearticle
Language
FieldBusiness, Management and Accounting
TopicCustomer churn and segmentation
Canadian institutionsYork University
Fundersnot available
KeywordsMarket segmentationKey (lock)SegmentationMarket researchConsumer behaviourFace (sociological concept)Current (fluid)

Abstract

fetched live from OpenAlex

With the rapid collection of customer behavior data, a key factor for businesses in their digital transformation was obtaining accurate marketing and personalized recommendations by effectively segmenting the market and optimizing labels. Traditional methods face difficulties in dealing with multidimensional, dynamic and heterogeneous customer data. This paper systematically discusses current market segmentation techniques and tag optimization strategies based on literature reviews, analyzes their optimization paths in terms of model accuracy, real-time performance, semantic significance and more. Combining typical examples of application in industry, the paper addresses the potential shortcomings and challenges of existing methods in practical application and provides recommendations for future research in areas such as intelligent systems, semantics-based approaches, and dynamic tag generation.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.013
metaresearch head score (Gemma)0.012
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Review · Consensus signal: Review
Teacher disagreement score0.013
Threshold uncertainty score0.069

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0130.012
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0020.001
Bibliometrics0.0030.006
Science and technology studies0.0010.003
Scholarly communication0.0050.011
Open science0.0030.001
Research integrity0.0030.002
Insufficient payload (model declined to judge)0.0020.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.064
GPT teacher head0.338
Teacher spread0.275 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreReview

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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