Bibliographic record
Abstract
This case describes the development of Natural Factory’s social e-commerce model, the role of CSR in the founding of that model, the model’s initial successes, and the limitations it faced latterly. In 2018, Natural Factory had a turnover of over RMB 600 million, and by January 2019, it had nearly 6 million purchasing users and over 27 million followers. Despite such impressive growth, Natural Factory was having trouble acquiring new users. Marketing products directly to end consumers would allow the company to rapidly break through this bottleneck, but this would be at the expense of the small-scale merchants to whom the company owed its success. Su Lujiang, the founding CEO of Natural Factory, was faced with a serious dilemma: how could the company continue to acquire new users without alienating old ones?
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.008 | 0.006 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.012 | 0.013 |
| Scholarly communication | 0.012 | 0.010 |
| Open science | 0.001 | 0.008 |
| Research integrity | 0.004 | 0.004 |
| Insufficient payload (model declined to judge) | 0.014 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".