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Record W7132739756

Impact and challenges of digital marketing in the agri-food system

2023· article· W7132739756 on OpenAlexaboutno aff
Rumena Gandeva

Bibliographic record

VenueBulgarian Portal for Open Science · 2023
Typearticle
Language
FieldEconomics, Econometrics and Finance
TopicDigital Transformation in Financial Services
Canadian institutionsnot available
Fundersnot available
KeywordsOrder (exchange)Consumption (sociology)Quarter (Canadian coin)Digital marketingConsumer behaviourSupply and demandConsumer spendingDigital transformation
DOInot available

Abstract

fetched live from OpenAlex

The modern market positions digital marketing as a powerful intermediary between effective digital interaction, data interpretation capabilities and business growth, while expanding its impact potential to address various challenges to economic growth. The aim of the research is to systematize the main terms and to track the change in the demand and supply of agricultural food products, by examining the prices of the average consumer basket, the average income and household consumption in order to predict their dynamics and determine the main factors that identify them. The study covers the period from the first quarter of 2019 to the first quarter of 2023, in which our country is under the influence of two external economic factors of great importance for the macroeconomics: the global health crisis caused by COVID 19 and the subsequent war between Russia and Ukraine. A leading result of the analysis is the study of the economic behavior of the main market entities during various crisis situations and the adaptation of the business with the help of digital marketing. The results of the study reveal the possibilities for researching the macroeconomic framework and its dynamics, paying attention to the importance of digital marketing for the development of agri-food enterprises.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.004
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.009
Threshold uncertainty score0.029

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.004
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0010.003
Scholarly communication0.0070.005
Open science0.0000.002
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0090.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.077
GPT teacher head0.281
Teacher spread0.204 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2023
Admission routes1
Has abstractyes

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