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Record W7132739756

Impact and challenges of digital marketing in the agri-food system

2023· article· W7132739756 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueBulgarian Portal for Open Science · 2023
Typearticle
Language
FieldEconomics, Econometrics and Finance
TopicDigital Transformation in Financial Services
Canadian institutionsnot available
Fundersnot available
KeywordsOrder (exchange)Consumption (sociology)Quarter (Canadian coin)Digital marketingConsumer behaviourSupply and demandConsumer spendingDigital transformation
DOInot available

Abstract

fetched live from OpenAlex

The modern market positions digital marketing as a powerful intermediary between effective digital interaction, data interpretation capabilities and business growth, while expanding its impact potential to address various challenges to economic growth. The aim of the research is to systematize the main terms and to track the change in the demand and supply of agricultural food products, by examining the prices of the average consumer basket, the average income and household consumption in order to predict their dynamics and determine the main factors that identify them. The study covers the period from the first quarter of 2019 to the first quarter of 2023, in which our country is under the influence of two external economic factors of great importance for the macroeconomics: the global health crisis caused by COVID 19 and the subsequent war between Russia and Ukraine. A leading result of the analysis is the study of the economic behavior of the main market entities during various crisis situations and the adaptation of the business with the help of digital marketing. The results of the study reveal the possibilities for researching the macroeconomic framework and its dynamics, paying attention to the importance of digital marketing for the development of agri-food enterprises.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.008
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScholarly communication
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.910
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0080.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0010.002
Science and technology studies0.0000.000
Scholarly communication0.0020.004
Open science0.0030.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.077
GPT teacher head0.281
Teacher spread0.204 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it