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Record W7140047585 · doi:10.24929/feb.v15i2.4465

P PENGARUH MEDIA SOSIAL, HARGA, DAN LOKASI TERHADAP KEPUTUSAN KUNJUNGAN KONSUMEN

2025· article· W7140047585 on OpenAlexaff
Dadan Purnama, Titin Hargyatni

Bibliographic record

VenuePERFORMANCE Jurnal Bisnis & Akuntansi · 2025
Typearticle
Language
FieldHealth Professions
TopicHealth, Technology, Consumer Behavior
Canadian institutionsSt. Stephen's University
Fundersnot available
KeywordsOperationalizationSocial mediaEmpirical researchService (business)PerceptionConsumer behaviourService providerEmpirical evidenceVariation (astronomy)

Abstract

fetched live from OpenAlex

This scholarly inquiry endeavors to dissect the intricate dynamics through which social media—intertwined with pricing schemes and geographical accessibility—exerts influence in sculpting the cognitive and behavioral inclinations of consumers toward their decision to visit Resto Kedai Darma, situated in Klaten, Central Java. The declining number of consumer visits became the motivation for this research, which is presumed to be related to suboptimal digital promotion, perceptions of prices that do not match service quality, and the restaurant's location outside the city center. The core demographic profile identified in this study encompasses individuals aged 17 to 40 who exhibit consistent engagement with social media platforms. A total of 100 participants were selected utilizing an incidental sampling technique. Empirical data acquisition was facilitated through the dissemination of structured questionnaires, followed by analytical processing via multiple linear regression techniques, operationalized using SPSS software version 27. The empirical findings reveal that pricing exerts a statistically significant and positive influence on consumer visit decisions, while social media and location do not show significant effects. The coefficient of determination (Adjusted R²) is 11.6%, indicating that the triadic constructs of social media engagement, pricing dynamics, and spatial accessibility collectively exert measurable impacts, explaining 11.6% of the variation in consumer visit decisions. The findings suggest that price is a dominant factor influencing customer decisions, while social media and location require further strategic optimization to attract more visitors.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Science and technology studies, Research integrity, Insufficient payload (model declined to judge)
Consensus categoriesMeta-epidemiology (narrow), Research integrity, Insufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.429
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0050.001
Meta-epidemiology (narrow)0.0020.002
Meta-epidemiology (broad)0.0030.001
Bibliometrics0.0030.004
Science and technology studies0.0070.002
Scholarly communication0.0000.002
Open science0.0030.002
Research integrity0.0040.013
Insufficient payload (model declined to judge)0.0020.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.049
GPT teacher head0.369
Teacher spread0.321 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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