Edugo's Dilemma: The Financial Logic of Choosing B2B or B2B2C
Bibliographic record
Abstract
Giuseppe Tomasello founded Edugo with the goal of developing effective language-learning tools powered by advanced AI technology. The case details Edugo’s product iterations and demonstrates how financial logic can guide strategic corporate decisions. It applies financial concepts such as net present value (NPV) and the cost of capital to help the founder determine the optimal business model. Edugo’s key technological breakthrough was its ability to generate customized content using digitalized transcripts from online or offline language classes. By leveraging a large dataset from these transcripts, Edugo created AI-generated review materials and interactive exercises tailored to individual learners. At the time of the case, Giuseppe faced a crucial decision: whether to market these innovations directly to end-users (B2C) or through language schools (B2B2C).
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.007 | 0.026 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.006 | 0.012 |
| Scholarly communication | 0.009 | 0.008 |
| Open science | 0.001 | 0.004 |
| Research integrity | 0.006 | 0.006 |
| Insufficient payload (model declined to judge) | 0.022 | 0.007 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".