Creating “a definite desire to go there”: Crawley Films and Tourism Promotion, 1937–1963
Bibliographic record
Abstract
From award-winning amateur filmmakers to leading Canada’s busiest commercial film company by the mid-twentieth century, F.R. “Budge” Crawley and his wife Judith were responsible for an eclectic body of work. Yet tourism promotion films remained a constant. This essay explores how Crawley Films designed sponsored films to inspire a “desire to go there,” tracing their development from early projects to wartime NFB contracts and postwar productions supporting economic reconstruction. It examines the relationships between sponsor and producer, the thematic and visual strategies of Crawley Films, and the historical contexts that shaped their production. Targeting middle-class and upwardly mobile families, these films subtly reinforced settler-colonial ideologies by depicting Canada as a wild yet accessible destination for scenic beauty and recreation.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.017 | 0.012 |
| Scholarly communication | 0.006 | 0.002 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.003 |
| Insufficient payload (model declined to judge) | 0.006 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".