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Record W93020694 · doi:10.7936/k78k7721

Brand Kerala: Commodification of Open Source Ayurveda

2013· article· en· W93020694 on OpenAlexaboutno aff
Chithprabha Kudlu

Bibliographic record

VenueOpen Scholarship Institutional Repository (Washington University in St. Louis) · 2013
Typearticle
Languageen
FieldArts and Humanities
TopicIndian History and Philosophy
Canadian institutionsnot available
Fundersnot available
KeywordsCommodificationBusinessAdvertisingTraditional medicineMedicineEconomicsEconomy

Abstract

fetched live from OpenAlex

This dissertation aimed to understand formal and informal ayurvedic knowledge and practice through the framework of commodification, in the context of the recent emergence of global ayurvedic tourism in Kerala, India. The objective was to understand how commodification, both old and new, have affected knowledges and livelihoods of actors constituting the ayurvedic commodity chain, with a focus on `social lives' of ayurvedic pharmaceuticals and select herb-ingredients. I argue that the trajectory of commodification in Kerala provides a stark contrast to the national mainstream with its focus on classical vis-à-vis proprietary medicines. This therapy-centric business model maintained the integrity of traditional ayurvedic practice by keeping the ayurvedic doctor within the loop. I suggest that the new wave of multi-faceted tourism-inspired commodification draws on this strength. This in turn has created a paradigmatic shift in the way ayurveda is commodified locally and globally, by switching focus from `pharmaceuticals' to `services', and `illness' to `wellness'.\nI suggest that conceptualizing classical medicines as `open-source commodities', brings attention to the significance of background knowledge processes. While distinct stakeholder characteristics and historic State patronage are significant factors, at the root of the commercial viability of open-source-ayurveda, I argue, is the continuity of a cultural practice, the robustness of it I attribute to its historical evolution in Kerala as a mass commodity in contrast to its elitist status elsewhere. However, industrialization threatens the traditional role of knowledge-intensive actors: doctors, consumers, raw drug shops and medicinal plant collectors. I argue that the industry's role is contributory rather than causal; more significant in endangering ayurvedic metis are effects of modern institutionalization shaped by goals of homogenization and scientization. Discussing the nature of deskilling each node has undergone, I demonstrate the significance of `cultural stakes' in the conservation of common property resources that are more often that not at loggerheads with `economic stakes'.\nThe arguments in this dissertation are built over and contribute to three bodies of anthropological research: economic anthropology engaged in the study of commodities and commodification processes, ecological anthropology concerned with conservation of common property resources, and medical anthropology concerned with study of medical systems and pharmaceuticals.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies, Scholarly communication, Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.975
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0020.001
Scholarly communication0.0010.006
Open science0.0020.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.055
GPT teacher head0.245
Teacher spread0.190 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2013
Admission routes1
Has abstractyes

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