Descendents of ServQual in Online Services Research: The End of the Line?
Bibliographic record
Abstract
Service quality, and the ServQual model, with origins in face-to-face marketing before the age of the internet, has been drafted into the role of explaining the perceived outcomes of computer-mediated self-service encounters. These however differ in important ways from face-to-face service encounters. In this conceptual paper, we offer a number of arguments as to why researchers of computer-mediated services should not look back to ServQual for the basis of their theoretical constructs, models and survey items. We suggest by way of alternative that established information systems theory has greater salience and explanatory power for this phenomenon. We also offer some areas of theory that we believe have potential for the study of online service quality that have so far received little attention.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.025 | 0.024 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.004 | 0.006 |
| Science and technology studies | 0.002 | 0.017 |
| Scholarly communication | 0.010 | 0.016 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.003 | 0.009 |
| Insufficient payload (model declined to judge) | 0.003 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".