Aboriginal cultural tourism marketing 'an issue of governance'
Notice bibliographique
Résumé
IntroductionWhile the economic gains of tourism are being realized by several countries, there are concerns raised in the literature about the negative impact tourist visits have on community resources and local environments. Batra (2006) argues that marketers promote tourist destinations for monetary gains, but do not consider the increasing numbers of people who visit or the adverse effects they may have on the environment. Marketers, he claims, promote destinations to all who wish to come, without concern for the negative political, economic, social, or cultural consequences. Batra (2006) emphasizes that care must be taken to ensure sustainability of tourism while the long term integrity of human and natural resources is preserved.Butler and Waldbrook (2003) echo the same concerns for environmental sustainability while realizing the economic benefits which tourism can bring. Everyone involved in the development of tourism must keep in mind the long-term goal of the residents and implement controls to avert the increased pressures on tourism resources as a result of commercialization. Buhalis (2000) supports the ideas of the previous authors and emphasizes that destination marketing must balance the objectives of all stakeholders with the sustainability of local resources. Such an approach optimize tourism satisfaction while providing suitable gains for the region.The concerns outlined by these scholars are amplified when Aboriginal stakeholders, communities, and cultures come into play. In the following study, we survey Aboriginal destination marketing literature and governance structures before describing how this delicate negotiation plays out in one First Nation community. We then demonstrate the way in which the community's governance structure provides a model for the development of the cultural tourism industry.Aboriginal Destination MarketingClark (2008) argues that due to the forces of globalization, emphasis is placed on local (often Aboriginal) cultures to promote a niche market that differentiates themselves from competing destinations. To create tourism awareness, an ongoing program of media advertising and promotional events should be established to product knowledge with a focus on high quality and new Aboriginal products and destinations (Williams and Richter, 2002). Developing an effective industrybased communications channel with tour operators is a priority. Ffager (2003) asserts there are several key variables to successful promotion of Aboriginal communities to tourists, advising that developers build partnerships with native and non-native tourism operators; research your history and be accurate in what you portray; determine what is sacred and what to share; on major attraction and promote it to tourists; use proper media to get the message out; be a welcoming community and share with pride to the tourist sector; and choose the message carefully to represent your culture (p.4-5).Due to the nature of this niche market, Notzke (2004) believes it is best marketed as part of a regional or conceptual theme. She suggests that Aboriginal operators do not understand the requirements of tourism businesses and remain ignorant of the nature of the tourism industry.Alliances between Aboriginal communities and distribution channel operators should be developed (Williams and Richter, 2002). These operators can match the needs of product development and marketing actions to draw visitors to Aboriginal destinations. Aboriginal groups must be in charge of their products and destinations. Resultantly, joint ventures between Aboriginal entrepreneurs and tour operators to promote products of high quality and new products and destinations ought to be undertaken.Introduction to MembertouCape Breton Island is located off the eastern most portion of mainland Canada at roughly 47°N, 60°W (Brown, 2009). The indigenous peoples, the Mi'kmaq1, have lived in the region for approximately eleven thousand years and have had contact with Europeans for five hundred years. …
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction machine sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Le volet Gemma est une étiquette directe du modèle pour chaque travail de la base, lue sur la notice réduite au titre. Le volet Codex est un classifieur appris des 10 348 étiquettes directes de Codex et calibré sur les taux pondérés de l'échantillon; les champs sans appui suffisant ne portent aucun appel Codex. Le mode candidate est l'union des deux volets; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont pas des étiquettes humaines.
Scores du classifieur distillé par catégorie (deux têtes)
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,002 | 0,003 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,001 | 0,002 |
| Études des sciences et des technologies | 0,007 | 0,012 |
| Communication savante | 0,012 | 0,003 |
| Science ouverte | 0,001 | 0,003 |
| Intégrité de la recherche | 0,002 | 0,002 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,010 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule source (Gemma direct ou Codex distillé), pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».