Attracting Scandinavian Investments to North America - A Study and Marketing Proposal
Notice bibliographique
Résumé
The purpose of the study, commissioned by the Canadian city of St. Catharines, is to define how to develop the city’s foreign inward investment promotion actions. St. Catharines has a strategically good location in Ontario, only minutes away from the U.S. border. The proximity of the vast North American market is a clear advantage and the city is using this benefit in its marketing plans, attracting European companies to relocate in St. Catharines. A cost competitive business environment and a pleasant and safe living environment associates St. Catharines with Nordic and Baltic countries. \n\n \n\nAfter examining the Baltic and Nordic countries Sweden and Denmark turned out to be the most potential areas for future studies. These two countries are highly export oriented. Because of the small size of domestic markets, companies start to internationalize relatively early. Consequently the Scandinavia is a potential business partner for the city of St. Catharines, which can draw attention as a gateway to North America. Automotives, life sciences, information technologies and environmental technologies are important in Sweden and in Denmark, the same being true also in Ontario, making the areas compatible partners. \n\nInward investment promotion is a complex task, requiring deep knowledge of the target group. The marketing message has to be customized for the specific audience to be able to reach wanted outcomes. Examining St. Catharines with the Scandinavian point of view led into several action proposals. St. Catharines is located between two major markets, and the city promotes itself as a gateway to North America. St. Catharines is a relatively unknown place to Europeans, and an efficient inward investment marketing plan is needed to raise the awareness about the city and the services it can provide. \n\nThe most potential Swedish or Danish firms for St. Catharines are the small and medium-sized companies, who appreciate the help and the support given by the city. Export group projects, where companies join forces and hire a mutual export manager, have drawn several Finnish businesses to the area. Small companies find the export groups useful, because of the efficient use of their limited financial resources. The better the city is known, the more it can attract newcomers. Associating St. Catharines with surrounding big cities in Canada can raise interest among desirable target groups. A list of Danish and Swedish organizations, such as Embassies and Export Associations, provides right contacts for future promotion. In addition to regional marketing and other traditional means, the export group method which has already been productive in St. Catharines, is encouraged to be used to attract companies. \n\nKeywords: Internationalization, export groups, investment promotion, economic geographies
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,000 | 0,000 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,001 |
| Méta-épidémiologie (sens large) | 0,001 | 0,000 |
| Bibliométrie | 0,001 | 0,001 |
| Études des sciences et des technologies | 0,005 | 0,000 |
| Communication savante | 0,000 | 0,001 |
| Science ouverte | 0,001 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».