The Community-Enterprise Trademark and Packaging Design in Ban Dung District in Udonthani, Thailand
Notice bibliographique
Résumé
This study aims to analyze problems and marketing situations of an original community-enterprise product in Ban Dung, Udonthani in order to create and develop new trademark and product packaging as well as to evaluate the market test in developing the community-enterprise trademark and merchandise package in Ban Dung, Udonthani. The target group consists of 10 community enterprises in Ban Dung district in Udonthani province using interview format regarding the obstacles, marketing situations as well as a trademark and packaging demand. The participants also include 400 citizens and travelers questioned by using the original-package assessment. The research result elucidates that the problems and marketing situations involve with these following internal factors which are: personnel section concerning about the unity of members in the community enterprises, management section which covers a potential of the community enterprises in producing products themselves, using local materials as well as varying their own products, and marketing section which is facing with lacking a permanent shop. In addition, there is also an external factor comprising of economic section that causes serious consequences as well as higher-competitor circumstance. Therefore, the mentioned factors resulted in the trademark and packaging improvement. The community-enterprise trademark and product packaging design in Ban Dung, Udonthani demonstrates that the trademark is a marketing necessity in capturing consumer attention by its brand name as well as logo. The name should be able to represent the area, such as Kham Chanod, the Great serpent, the naga lord Sesotho in order to be easy to remember. The graphic design should emphasize the unity, balance and dominance to clarify the trademark pattern as well as have an identity which relates to the brand name. The packaging should be designed in order to utilize easily with an affordable production cost; moreover, it should be able to protect the product as well as sell itself. According to the packaging appearance, there is a visible part to show merchandise inside in order to efficiently gain consumers’ decision. It also has to be considered durability, strength and affordability. The original-package assessment result exhibits that there is the highest level of overall satisfaction towards community-enterprise product packaging(Mean =4.88) underlying about the package while transporting from production sources to market. The package should suit to transport, otherwise it may affect product inside. The defective product will be harder to sell. Meanwhile, there is a high level of satisfaction towards the product collected data from people and traveler in Udonthani (Mean =3.98) emphasizing the beauty of the product initially.
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction machine sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Le volet Gemma est une étiquette directe du modèle pour chaque travail de la base, lue sur la notice réduite au titre. Le volet Codex est un classifieur appris des 10 348 étiquettes directes de Codex et calibré sur les taux pondérés de l'échantillon; les champs sans appui suffisant ne portent aucun appel Codex. Le mode candidate est l'union des deux volets; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont pas des étiquettes humaines.
Scores du classifieur distillé par catégorie (deux têtes)
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,000 | 0,001 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,001 |
| Études des sciences et des technologies | 0,003 | 0,001 |
| Communication savante | 0,002 | 0,001 |
| Science ouverte | 0,001 | 0,001 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,004 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule source (Gemma direct ou Codex distillé), pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».