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Record W2766749787 · doi:10.5539/ass.v13n11p59

The Community-Enterprise Trademark and Packaging Design in Ban Dung District in Udonthani, Thailand

2017· article· en· W2766749787 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueAsian Social Science · 2017
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Packaging Perceptions and Trends
Canadian institutionsnot available
FundersSuan Sunandha Rajabhat University
KeywordsTrademarkLogo (programming language)Product (mathematics)BusinessOrder (exchange)MarketingPackaging and labelingAdvertisingComputer scienceLawPolitical science

Abstract

fetched live from OpenAlex

This study aims to analyze problems and marketing situations of an original community-enterprise product in Ban Dung, Udonthani in order to create and develop new trademark and product packaging as well as to evaluate the market test in developing the community-enterprise trademark and merchandise package in Ban Dung, Udonthani. The target group consists of 10 community enterprises in Ban Dung district in Udonthani province using interview format regarding the obstacles, marketing situations as well as a trademark and packaging demand. The participants also include 400 citizens and travelers questioned by using the original-package assessment. The research result elucidates that the problems and marketing situations involve with these following internal factors which are: personnel section concerning about the unity of members in the community enterprises, management section which covers a potential of the community enterprises in producing products themselves, using local materials as well as varying their own products, and marketing section which is facing with lacking a permanent shop. In addition, there is also an external factor comprising of economic section that causes serious consequences as well as higher-competitor circumstance. Therefore, the mentioned factors resulted in the trademark and packaging improvement. The community-enterprise trademark and product packaging design in Ban Dung, Udonthani demonstrates that the trademark is a marketing necessity in capturing consumer attention by its brand name as well as logo. The name should be able to represent the area, such as Kham Chanod, the Great serpent, the naga lord Sesotho in order to be easy to remember. The graphic design should emphasize the unity, balance and dominance to clarify the trademark pattern as well as have an identity which relates to the brand name. The packaging should be designed in order to utilize easily with an affordable production cost; moreover, it should be able to protect the product as well as sell itself. According to the packaging appearance, there is a visible part to show merchandise inside in order to efficiently gain consumers’ decision. It also has to be considered durability, strength and affordability. The original-package assessment result exhibits that there is the highest level of overall satisfaction towards community-enterprise product packaging(Mean =4.88) underlying about the package while transporting from production sources to market. The package should suit to transport, otherwise it may affect product inside. The defective product will be harder to sell. Meanwhile, there is a high level of satisfaction towards the product collected data from people and traveler in Udonthani (Mean =3.98) emphasizing the beauty of the product initially.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies, Scholarly communication
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.386
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0040.001
Scholarly communication0.0020.001
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.032
GPT teacher head0.278
Teacher spread0.246 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it