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Record W1490980043

Tequila Mobile SA

2012· article· ceb· W1490980043 on OpenAlexaff
Hanna Hałaburda, Jerzy Surma, Aldo Sesia

Bibliographic record

VenueSSRN Electronic Journal · 2012
Typearticle
Languageceb
FieldBusiness, Management and Accounting
TopicBusiness Strategy and Innovation
Canadian institutionsBank of Canada
Fundersnot available
KeywordsRevenueMobile business developmentMobile phoneRevenue modelBusiness modelBusinessMobile paymentMarketingService providerMobile technologyMobile deviceMarket penetrationDeveloping countryService (business)Mobile computingComputer scienceMobile WebEconomicsTelecommunicationsWorld Wide WebEconomic growthFinance
DOInot available

Abstract

fetched live from OpenAlex

Wojciech Woziwodzki, co-founder, president & CEO of Tequila Mobile SA, a mobile gamers developer, publisher and service provider, had to make some important strategic decisions. Tequila Mobile SA had already decided to shift to a new free2play revenue model but needed to decide whether to focus on building its business in markets where penetration of smartphone devices was high and the economy was developed, or in markets where the use of mobile devices was taking off but the economy was still developing. The other critical decision was whether to continue to invest in in-house game development or focus on being a platform providing tools for third-party developers. The mobile game industry had exploded in recent years with the introduction of smartphones, application (app) stores, and cell phone penetration into developing economies. It brought with it a significant increase in the number of mobile games being developed and published, and Woziwodzki wanted to differentiate Tequila Mobile SA from the growing number of players in the quickly-evolving industry.Learning Objective:To teach students about the competitive strategies of multi-sided platforms (MSPs) through analysis of strategic interactions on business models -- specifically how strategic decisions influence a firm's business model and how an analysis of a business model helps to support strategic decisions making.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Research integrity, Insufficient payload (model declined to judge)
Consensus categoriesInsufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.770
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0040.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0010.000
Scholarly communication0.0010.005
Open science0.0000.000
Research integrity0.0000.003
Insufficient payload (model declined to judge)0.0010.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.012
GPT teacher head0.233
Teacher spread0.221 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2012
Admission routes1
Has abstractyes

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