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Record W1526547801 · doi:10.5539/ijms.v7n3p63

A Good Quality Service Provision in the Network Service in Ghana: A Case Study of MTN Ghana

2015· article· en· W1526547801 on OpenAlexvenueno aff
Alhassan Bunyaminu, Fidelis Quansah

Bibliographic record

VenueInternational Journal of Marketing Studies · 2015
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicCustomer Service Quality and Loyalty
Canadian institutionsnot available
Fundersnot available
KeywordsService qualityNonprobability samplingService (business)BusinessMarketingStratified samplingQuality (philosophy)VariablesRegression analysisStatisticsMathematicsPopulationSociology

Abstract

fetched live from OpenAlex

This study tries to investigate if MTN Ghana provides good quality service and to establish the factors that determine the service quality of mobile telecommunication as perceived by MTN customers in Ghana. The study used both primary and secondary sources of information from the MTN (GH) Ltd employees and its customers. The primary data was mainly from the questionnaires that were administered to MTN customers and the secondary data were annual reports, brochures and manuals from the MTN (GH) Ltd offices. Purposive sampling was used to select which branch of the organization to visit for the study and stratified random sampling was used to select staffs for the study. The study used the SPSS software to run multiple Regression analysis by examining the inter-relationship between Good Quality Service (Dependent variable) and a number of explanatory (Independent) variables such as provision of efficient service, Offers wider range of service, Offers high rates of interests on premium, community mindedness, good customer retention, degree of customer relationship, Introduction of innovative products and Opportunity to complain as factors contributing to good quality service of the MTN. The results of the analysis revealed that community minded is an independent variable that makes the highest contribution to Good Quality Service. It then identified provision of efficient service as having the highest partial correlation with Good Quality Service, so it was added in the second model, model 2 and offers wider range of service was the next significant variable, so it was added to model 3, and Introduction of innovative products was the next significant variable, so it was added to model 4 and offers high rates of interests on premium was the last significant variable, which was also added to model 5. The study recommends that the MNT (Ghana) Ltd should improvement the quality of their services, as the services provided by them is perceived by MTN customers to be poor. The study further suggests that MTN needs to provide visible supports including social and infrastructural support to communities in which they operate to serve as the strongest advertisement for the MTN Company.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.002
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.027
Threshold uncertainty score0.054

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0030.002
Scholarly communication0.0010.001
Open science0.0010.001
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0040.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.099
GPT teacher head0.364
Teacher spread0.265 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2015
Admission routes1
Has abstractyes

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