INTENTION AND ROLE OF ANTI-BULLYING CAMPAIGN OF FAMILY CHANNEL CANADA: A CRITICAL DISCOURSE ANALYSIS APPROACH
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Keywords: CDA, anti-bullying campaign, government, Family Channel Canada, intention, role, viewers. Family Channel’s Anti-Bullying campaign is an unprofitable advertisement that is created by Family Channel Canada and Canadian government as the two biggest powerful sides in Canada. Although the campaign asks people to take a stand against bullying, but it is well known ability to influence people and spread information makes Family Channel Canada and Canadian government insert their own importance behind it. Then, CDA is a suitable approach to analyze it. The study is aimed: (1) to identify the intention behind creating Family Channel’s Anti-Bullying campaign; (2) to find out the role of Family Channel’s Anti-Bullying campaign for society; (3) to find out whether the viewers agree or disagree with Family Channel’s Anti-Bullying campaign. This study uses qualitative quantitative approach to provide better understanding and answer to wide range of research questions. The qualitative research could provide in-depth and rich data, while the quantitative method is useful toward generalizing research findings. This study reveals that behind the campaign, there is hidden intention to build good imagery of Canadian government and Family Channel Canada. This campaign’s role is to lead the society to the path that has been planned by the Canadian government and Family Channel Canada and to mold public’s opinion. Lastly, there are 143 agree comments from the total 509 comments, it could be generalized that viewers actually agree with this campaign. The writer suggests the society to be more selective and smart in watching something. The powerful sides also should maintain their power well and use it only for the society needs. It would be better if the next researcher digs up deeper in the field of discourse in our daily life. Maybe, the discourse that lays behind some figures and images in advertisements. Developing the discourse behind those images could also do by combining the theory of CDA and theory of visual design.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it