Brand Loyalty and Relationship Marketing in Islamic Banking System
Bibliographic record
Abstract
Islamic banks ability to withstand the global downturn has fuelled an expansion of Islamic finance around the world. Islamic banks have learned that customer loyalty and brand loyalty must be earned. Brand loyalty and relationship marketing among banking consumers particularly in the islamic banking system in Malaysia has captured great interest among the Malaysian public as a whole (i.e. relationship between employees and customers). Relationship marketing is not more than just getting the customers but it is also how to maintain the existing customers as much as possible. There are important dimensions that supported the strength of relationship marketing that can lead to brand loyalty. In relation, brand loyalty refers to the favorable attitude towards a brand in addition to purchasing it repeatedly by the customer. The customer tend to be loyal since there is relationship marketing between them and the organization. This study will show the influence of relationship marketing through Bank Islam employees in Malaysia on Brand Loyalty.The data for this study will be acquired from 3 Bank Islam business premises in Pulau Pinang, Kedah, and Perlis which represent the northern states of Peninsular Malaysia. Various data-analytic tools will be used to analyze the data such as test of differences, reliability analysis, factor analysis, and multiple regression analysis.The study tries to determine how relationship marketing which is measured through three dimensions, that is Customer trust on Bank Islam staff, Bank Islam Staff commitment during the service delivery, and the communication skills among Bank Islam Staff can have an influence on Brand Loyalty among Bank Islam customers. Key words: Islamic Banking System; Brand Loyalty; Relationship Marketing Resume: La capacite des banques islamiques a resister au ralentissement mondial a alimente une expansion de la finance islamique dans le monde. Les banques islamiques ont appris que la fidelite des clients et la fidelite a la marque doivent etre obtenues. La fidelite a la marque et le marketing relationnel aupres des consommateurs, notamment dans le systeme bancaire islamique en Malaisie, ont captive beaucoup d’attention du public malaisien en general (a savoir la relation entre les employes et les clients). Le marketing relationnel n'est pas seulement d'attirer les clients mais aussi de maintenir la clientele existante autant que possible. Il y a des dimensions importantes qui ont soutenu la force du marketing relationnel qui peut mener a la fidelite des clients a la marque. La fidelite a la marque fait reference a une attitude favorable vis a vis d’une marque et des acquisitions de ses produits a plusieurs reprises. Les clients ont tendance a etre fideles car il y a un marketing relationnel entre eux et l'organisation. Cette etude montrera l'influence du marketing relationnel a travers les employes de la Banque islamique en Malaisie sur la fidelite des clients a la marque. Toutes les donnees utilisees dans cette etude sont procurees par 3 banques islamiques a Pulau Pinang, Kedah et Perlis, qui representent les etats du nord de la peninsule malaisienne. Divers outils d’analyse de donnees seront utilises pour analyser les donnees tels que le test des differences, l'analyse de la fiabilite, l'analyse factorielle et des analyses de regression multiple. Cette recherche tente de determiner comment le marketing relationnel, mesure a travers trois dimensions, c'est-a-dire la confiance des clients sur le personnel des banques islamiques, l’engagement du personnel des banques islamiques au cours de la prestation et les competences de communication entre le personnel des banques islamiques, peut avoir une influence sur la fidelite parmi les clients des banques islamiques. Mots-Cles: systeme des banques islamiques; fidelite a la marque; marketing relationnel
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".