Valor del consumidor y modos de recepción de medios: respuestas de la audiencia Ryan, un pequeño documental psicorrealista animado por computador, y su propia documentación en Alter Egos
Bibliographic record
Abstract
Consumer value and value creation are fundamental con-cepts in marketing, management and in literature on orga-nizations, but are almost never considered in the context of screen-based “experience” products. In this paper, the au-thors depart from the prevailing approaches to audience or reception studies by investigating the experience value the consumption of a screen-based product has for the specta-tor. Using the Q-methodology and Holbrook’s consumer value framework (1999), they empirically identify audience segments based on television viewers’ subjective experi-ence with an innovative flm product: the award-winning, computer-animated short documentary Ryan. The flm uses creative state-of-the art animation to tell a compelling story in ways that stretch the documentary genre. The authors uncover and describe four audience segments. Unexpect-edly, these four segments bear a strong resemblance to the four principal modes of media reception proposed recent-ly by Michelle (2007), thereby creating a potentially fruit-ful link between the framework for consumer experience value and media reception studies
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.001 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.003 | 0.002 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.006 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".