Temporality as Bergsonian Critique in the Advertising and Visual Art of Bertram Brooker
Bibliographic record
Abstract
This article explores time concepts derived from Henri Bergson as adapted by Canadian marketing theorist and visual artist Bertram Brooker (1888–1955) in articles and textbooks published during the 1920s and early 1930s. Inspired by Bergson’s critique of the Western metaphysical tradition, Brooker proposed innovative, participatory advertising strategies based on the French philosopher’s non-rational conception of time and the co-evolution of bodies and media. The author argues that the Toronto artist-advertiser’s descriptions of radio as offering the possibility of an interactive and synesthetic alternative to conventional print-based forms of advertising indirectly influenced Harold Innis’ redemptive gloss on the latent dialogism of radio. A critique of Brooker’s and Innis’ respective articulations of “oral” media as foreshadowing the contemporary economy of televisual “flow” is also posited.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.005 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.007 | 0.024 |
| Scholarly communication | 0.009 | 0.007 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.005 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".