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Record W1980653666 · doi:10.5539/ijms.v2n2p107

Economic Model Analysis of Enterprise Brand after Introducing Personal Brand

2010· article· en· W1980653666 on OpenAlexvenueno aff
Nan Sha, Min Wang, Wenhua Yuan

Bibliographic record

VenueInternational Journal of Marketing Studies · 2010
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Market Behavior and Pricing
Canadian institutionsnot available
Fundersnot available
KeywordsBusinessBrand managementPopularityRevenueMarketingProfit (economics)Brand equityAdvertisingProduct (mathematics)Brand awarenessPoint (geometry)EconomicsMicroeconomicsPsychology

Abstract

fetched live from OpenAlex

Regarding the hospital as a special enterprise whose output is information, this article shows that the demandcurve of the hospital rotates in a clockwise direction. That means the elasticity of the curve becomes lesser,which is useful for the hospital to implement the second-degree price discrimination. The reason is that thedistribution of the unit price that the consumer willing to pay becomes more dispersed when the informationoutcome contains personal brand and enterprise brand. The combination of the personal brand (specialist brand,etc.) and product brand (drugs made-by-the-hospital, etc.) is the base of the hospital’s brand. This articleanalyzes the relationship among the three brands under a unified framework from the aspect of the productpopularity. This article shows that the high product popularity cannot change into the actual sales revenue untilthe hospital obtains high product popularity by reflecting the consumer’s single profit point. Therefore, thisarticle suggested the enterprise to focus on the single category of their products to get the consumers’ vote (i.e.currency).

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.002
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.016
Threshold uncertainty score0.037

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.002
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0010.001
Science and technology studies0.0010.001
Scholarly communication0.0030.003
Open science0.0010.001
Research integrity0.0020.002
Insufficient payload (model declined to judge)0.0110.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.012
GPT teacher head0.276
Teacher spread0.264 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designSimulation or modeling
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations2
Published2010
Admission routes1
Has abstractyes

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