Bibliographic record
Abstract
Advertising’s contribution to the deterioration of meaning in consumer culture has been well established, yet advertising also offers a therapeutic resource to audiences. Early advertisers humanized the modern marketplace with nostalgic appeals to home, hearth and village, yet, against the rising tide of 1960s identity politics, designers made increasing appeals to authenticity. By the 21st century, the modern heroes of authentic individuality - the cowboy, the genius artist, the outlaw - had been fully parodied and debunked, yet an interpretive study of two totemic youth commodities, jeans and sneakers, suggests that the underlying values of freedom, autonomy and individuality are not. Contemporary jeans advertisers rewrite the quest for authenticity within contemporary promotional culture, yet this appeal is not universal.Athletic shoe brands achieved popularity by reflecting the ideology of athleticism rooted in the modernist ethos celebrating achievement, deferral of gratification, discipline and teamwork. The research suggests autonomy and self-authentication are taken most seriously by those most immersed in the quest for anti-modern identity. Even if the marketplace is not a site of absolute personal freedom, to the degree it quells anxieties that the quest for freedom is disappearing in a hyper- commercialized market culture, it may prove therapeutic.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.003 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.004 | 0.006 |
| Scholarly communication | 0.006 | 0.003 |
| Open science | 0.000 | 0.002 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.007 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".