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Record W1991591286 · doi:10.1145/501158.501176

Recommending or persuading?

2001· article· en· W1991591286 on OpenAlexaff
Gerald Häubl, Kyle B. Murray

Bibliographic record

Venuenot available
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Market Behavior and Pricing
Canadian institutionsUniversity of Alberta
Fundersnot available
KeywordsPreferenceProduct (mathematics)Computer scienceRecommender systemFeature (linguistics)Property (philosophy)Inclusion (mineral)Affect (linguistics)Human–computer interactionSoftware agentWorld Wide WebArtificial intelligencePsychologyMicroeconomics

Abstract

fetched live from OpenAlex

This paper investigates the potential of recommendation agents for electronic shopping to influence human decision making by shaping user preferences. Specifically, we examine how the type of information that is elicited by a shopping agent for use in its recommendation algorithm may affect consumers'preference for product features and ultimately their product choice in an electronic marketplace. A recommendation agent is defined as a software tool that (a) calibrates a model of a user's preference based on his/her input and (b) uses this model to make personalized product recommendations. We report the results of a controlled experiment that demonstrates that, everything else being equal, the inclusion of a product feature in a recommendation agent renders this feature more prominent in shoppers'purchase decisions. In addition, we find that this effect is moderated by an important property of the marketplace - the correlation structure among the features of available products. We conclude that electronic shopping agents, through the design of their recommendation algorithms, have the potential to influence user preferences in a systematic fashion.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.024
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.014
Threshold uncertainty score0.047

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.024
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.001
Scholarly communication0.0020.003
Open science0.0010.000
Research integrity0.0020.001
Insufficient payload (model declined to judge)0.0140.005

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.053
GPT teacher head0.275
Teacher spread0.222 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations30
Published2001
Admission routes1
Has abstractyes

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