MétaCan
Menu
Back to cohort
Record W1998936907 · doi:10.1080/13556509.2015.1021561

On translating the ‘bible of marketing’

2015· article· en· W1998936907 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
fundA Canadian funder is recorded on the work.

Bibliographic record

VenueThe Translator · 2015
Typearticle
Languageen
FieldArts and Humanities
TopicTranslation Studies and Practices
Canadian institutionsUniversité de Montréal
FundersNational Eye InstituteSocial Sciences and Humanities Research Council of Canada
KeywordsArchetypePublishingAgency (philosophy)Relation (database)SociologyLinguisticsTranslation studiesPolitical scienceLiteratureSocial scienceLawPhilosophyComputer scienceArt

Abstract

fetched live from OpenAlex

In 1967, Prentice Hall publishers released the first edition of Marketing Management by Philip Kotler. Since then and through more than four decades, this title has established itself as a bestseller with an exceptional history of transformations. As a canonical graduate-level textbook in a popular discipline in which textbooks are myriad, Marketing Management can be taken as an archetype for the study of translation practices in higher education publishing – an influential sector of the book industry which heavily relies on translation (both in its restricted and extended definitions) but has thus far received scant attention in translation studies. The present article focuses on interlingual translations of Kotler's volume in three languages (Spanish, French and Italian), which are considered in relation to other forms of rewritings such as new editions and English-language adaptations. The authors analyse and compare the formal characteristics of these interlingual translations; they explore by whom and for what purposes they were initially produced, as well as how they evolved over time. While highlighting the specific trajectory of Marketing Management in each language, the study also reveals common features and questions to what extent these reflect the agency of those who produced the translations as well as ongoing transformations in higher education publishing.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.966
Threshold uncertainty score0.622

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.110
GPT teacher head0.281
Teacher spread0.171 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it