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Record W2002265110 · doi:10.1177/1012690205059873

Inside the Promotional Vortex

2005· article· en· W2002265110 on OpenAlex
Simon C. Darnell, Robert Sparks

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.

Bibliographic record

VenueInternational Review for the Sociology of Sport · 2005
Typearticle
Languageen
FieldSocial Sciences
TopicMedia Studies and Communication
Canadian institutionsUniversity of British ColumbiaUniversity of Toronto
Fundersnot available
KeywordsNewspaperChampionHeadlineAdvertisingVictoryMedalMedia coverageAmbush marketingPolitical scienceMedia studiesSociologyArtBusinessLawPoliticsVisual arts

Abstract

fetched live from OpenAlex

When Canadian Simon Whitfield won the gold medal in the first ever Olympic Men’s Triathlon at the 2000 Sydney Games, the Canadian media labeled him an ‘Olympic champion’ and ‘golden boy’ and constructed his victory as ‘heroic’ and emblematic of Canadian character. Positive media attention led to several sponsorship contracts which in turn led to more media coverage about his success, with the result that Whitfield became a media celebrity and product endorser in Canada. In this article we examine the media production processes that led to the construction of Whitfield’s positive media image and the impact of this coverage on his marketability. Through interviews with five national and regional newspaper journalists who wrote stories about Whitfield and four national marketers who worked on his sponsorship campaigns, as well as with Whitfield himself, we demonstrate how media and marketing production are linked as part of a promotional chain. In the case of Whitfield, this promotional chain resulted in media coverage that was similar across various newspapers, and which served in the construction of media and marketing coverage of Whitfield that affirmed dominant meanings of sport culture in Canada.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.955
Threshold uncertainty score0.322

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.001
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.059
GPT teacher head0.395
Teacher spread0.336 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it