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Record W2013964429 · doi:10.1108/eb008726

Positioning Wine Tourism Destinations: An Image Analysis

2001· article· en· W2013964429 on OpenAlexaff
Peter Williams

Bibliographic record

VenueInternational Journal of Wine Marketing · 2001
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicWine Industry and Tourism
Canadian institutionsSimon Fraser University
Fundersnot available
KeywordsWineTourismDestinationsMarketingQuality (philosophy)Experiential learningBusinessRecreationAdvertisingGeographySociologyPolitical scienceArt

Abstract

fetched live from OpenAlex

The ability of tourism regions to attract tourists depends to a great extent on the position of these destinations in the minds of key travel markets. The projection of an appropriate image has been described as a vital element in the positioning process. This research examines the evolving character of wine tourism destination imagery as projected by wine producers and independent writers. The overriding research questions addressed in this paper are “What destination attributes are emphasised in the visual imagery of wine tourism regions, and how has the emphasis on those features varied over time?” The findings suggest that there has been a shift in wine country imagery from an emphasis on wine production processes and related facilities to move of a focus on aesthetic and experiential values associated with more leisurely recreational and tourist pursuits. Over the past decade, the wine tourism experience has become more positioned around the core attraction of a quality wine, accompanied by a set of natural landscape, culinary, educational, event hosting and cultural dimensions. The research identifies the need for a greater emphasis to be placed by wine tourism destinations on protecting rural landscapes, encouraging authentic and unique forms of development, and focusing imagery projection on those elements of the wine country experience which are central to the interests of wine tourists.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.001
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.006
Threshold uncertainty score0.012

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0000.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0040.003
Science and technology studies0.0000.000
Scholarly communication0.0010.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0030.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.013
GPT teacher head0.263
Teacher spread0.250 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations146
Published2001
Admission routes1
Has abstractyes

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