“Don't Suffer in Silence” — Applying the Integrated Model for Social Marketers to Campaigns Targeting Victims of Domestic Violence
Bibliographic record
Abstract
We conducted a review and analysis of multicomponent social marketing campaigns targeting victims of domestic violence, which were gathered from a variety of websites in five English-speaking countries: United States, Canada, United Kingdom, Australia, and New Zealand. We examined the degree to which these campaigns conform to the Integrated Model for Social Marketers developed by Cismaru, Lavack, Hadjistavropoulos, and Dorsch (2008). This model describes the variables salient in each stage of behavioral change and provides a description of the most effective strategies for persuasion. Key recommendations for enhancing future initiatives targeting victims of domestic violence suggest that it is important to emphasize the benefits of changing, as well as to convince victims of domestic violence that they can improve their lives.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.016 | 0.018 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.007 | 0.005 |
| Science and technology studies | 0.001 | 0.007 |
| Scholarly communication | 0.005 | 0.007 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.002 | 0.001 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".