“Teach ten thousand stars how not to dance”: a survey of alternative ontologies in marketing research
Bibliographic record
Abstract
The functionalist paradigm has informed much of marketing research. In the last several decades, however, there has been increasing debate about the philosophy of science in marketing research. Today, some of the best‐known marketing researchers subscribe to a more interpretive paradigm. But how is this translated into publications in top marketing journals? Attempts to gauge marketing academe’s receptivity of alternative paradigms by surveying a sample of articles published in some of the top journals in the field. From 1970 to 1997, a slight shift towards the interpretive paradigm was found, but these researchers face an uphill battle in terms of acceptance as “mainstream”.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.089 | 0.110 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.016 | 0.027 |
| Science and technology studies | 0.005 | 0.018 |
| Scholarly communication | 0.012 | 0.022 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.003 | 0.003 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".