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Record W2055537087 · doi:10.1108/01409171211256226

Trust intentions in readers of blogs

2012· article· en· W2055537087 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueManagement Research Review · 2012
Typearticle
Languageen
FieldSocial Sciences
TopicKnowledge Management and Sharing
Canadian institutionsCarleton University
Fundersnot available
KeywordsBlogosphereReading (process)Value (mathematics)PopulationOriginalityPsychologyMediationSample (material)Internet privacyPublic relationsSociologyWorld Wide WebSocial psychologyComputer scienceThe InternetPolitical science

Abstract

fetched live from OpenAlex

Purpose The blogosphere is an active arena for the communication of topic‐area claims by marketer and non‐marketer sources. Determinants of influence in the blogosphere have not been well documented. The purpose of this paper is to investigate trust in bloggers, in a framework involving characteristics of bloggers and blogs and blog reading outcomes. Design/methodology/approach Blog‐reader perceptions of bloggers and blogs are derived and tested on a sample of blog readers for their effects on trust formation. Tests of mediation examine the role of perceived personal outcomes of blog reading in trust‐formation processes. Findings Trust formation is predicted by engagement knowledge of the blogger, unique reading experiences, and belief that the blog improved the marketspace. Blogger authoritative knowledge negatively impacted trust intentions. Positive experiences from blog reading mediate relationships between blog and blogger characteristics and intentions to trust. Research limitations/implications Blog readers examined in this initial investigation may not be totally representative of the general population of blog readers. Replications with other populations are needed. Practical implications The paper's findings suggest knowledge is an essential characteristic of a trustworthy blogger, but knowledge unrelated to everyday information needs holds little perceived value for readers. Firms operating blogs may wish to de‐emphasize their topic‐area authoritative knowledge and project a voice of topic‐area engagement. Originality/value The paper identifies salient trust‐related blogger and blog characteristics and provides an indication of a domain‐specific trust‐development process that is applicable to marketer and non‐marketer information sources.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.011
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.920
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0110.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.002
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.361
GPT teacher head0.501
Teacher spread0.139 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it