MétaCan
Menu
Back to cohort
Record W2058317319 · doi:10.1108/09596110310488203

Brand asset equilibrium in hotel management

2003· article· en· W2058317319 on OpenAlexaffabout
Gabor Forgacs

Bibliographic record

VenueInternational Journal of Contemporary Hospitality Management · 2003
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsToronto Metropolitan University
Fundersnot available
KeywordsBrand managementBusinessBrand equityMarketingOrder (exchange)Asset (computer security)Consistency (knowledge bases)Value (mathematics)Hotel industryAdvertisingBrand awarenessAsset specificityHospitality industryPoint (geometry)TourismComputer scienceTransaction costMathematics

Abstract

fetched live from OpenAlex

Branding is a topic of great interest in the global hotel industry. In the USA, over 70 percent of the hotels are branded; in Canada, brand penetration is around 40 percent, in Europe it is under 25 percent and growing. Branded hotels tend to outperform comparable independent properties. A fundamental understanding of the dynamic relationship between brand asset value and the management of marketing and operations can be the key to success of branded hotels. A model has been developed to demonstrate the relationship of these key factors. In order to achieve brand integrity and consistency, a balanced approach is suggested. The integrity of any brand will ride on doing well what they say and saying it right what they do every day at every point of guest contact. The article offers an insight both to owners and operators of branded hotels and for those who consider joining a brand in the future.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.221
Threshold uncertainty score0.838

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.000
Science and technology studies0.0000.000
Scholarly communication0.0000.002
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.029
GPT teacher head0.273
Teacher spread0.244 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations54
Published2003
Admission routes2
Has abstractyes

Explore more

Same venueInternational Journal of Contemporary Hospitality ManagementSame topicConsumer Behavior in Brand Consumption and IdentificationFrench-language works237,207