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Record W2077109692 · doi:10.7202/038306ar

De la traduction publicitaire à la communication multilingue

2009· article· fr· W2077109692 on OpenAlexvenueno aff
Mathieu Guidère

Bibliographic record

VenueMeta Journal des traducteurs · 2009
Typearticle
Languagefr
FieldArts and Humanities
TopicTranslation Studies and Practices
Canadian institutionsnot available
Fundersnot available
KeywordsHumanitiesPolitical scienceArt

Abstract

fetched live from OpenAlex

Avec la mondialisation de l’économie, la communication commerciale occupe désormais une place prépondérante dans la vie sociale un peu partout dans le monde. La généralisation de l’Internet n’a fait que conforter cette situation en transformant la Toile mondiale en une immense vitrine commerciale. Avec ce mouvement de mondialisation, le traducteur a été de plus en plus sollicité pour aider à la diffusion des messages promotionnels à grande échelle et la traduction publicitaire a connu une progression exponentielle au cours des dernières décennies. Dans les pages qui suivent, nous allons tenter de retracer l’évolution qui a eu lieu tant sur le plan théorique que pratique. Mais l’objectif premier de l’article est d’expliquer le changement de perspective qui s’est opéré dans le domaine traductologique avec l’essor de l’Internet et le développement de la communication multilingue. Il vise également à montrer que ce changement de perspective requiert une méthode d’analyse et de travail différente pour le traducteur, dont on expose brièvement les tenants et les aboutissants.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.008
metaresearch head score (Gemma)0.015
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.022
Threshold uncertainty score0.073

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0080.015
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0030.005
Science and technology studies0.0070.030
Scholarly communication0.0200.019
Open science0.0020.008
Research integrity0.0040.006
Insufficient payload (model declined to judge)0.0220.004

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.064
GPT teacher head0.313
Teacher spread0.249 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations20
Published2009
Admission routes1
Has abstractyes

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