Consumer Perceptions of Promotional Offers in the Performing Arts: An Experimental Approach
Bibliographic record
Abstract
Abstract This article reports the results of an experimental study in which four characteristics of sales promotions in the performing arts were manipulated: the type of promotion, the type of performance, the attractiveness of the performance, and the fit between the promotion and the performance. The results show that these factors had interactive effects on consumer reactions. Thus, although the fit between the promotion and the performance had a generally positive impact on consumer appreciation of the promotional offer, this effect was more important when the performance was more attractive. Sales promotions that closely fit the performing arts category were less likely to be perceived as manipulative when the performances were less attractive. We conclude that more research is needed on this managerially relevant topic in light of the complex dynamics that appear to underlie the relationships between the characteristics of sales promotions and consumer reactions. Résumé Cet article présente les résultats d'une étude expérimentale dans laquelle quatre facettes d'une promotion des ventes dans le contexte des arts de la scène ont été manipulées: le type de promotion, le type de performance, l'attrait de la performance et le lien entre la promotion et la performance. Les résultats montrent que ces facteurs ont des effets interactifs sur les réactions des consommateurs. Ainsi, même si le lien entre la promotion et la performance a un impact positif sur l'appréciation d'une offre promotionnelle, cet impact est plus important lorsque la performance est plus attrayante. Les promotions des ventes qui ont un lien fort avec le type d'art de la scène sont moins susceptibles d'être perçues comme des tentatives de manipulation. On conclut qu'il est nécessaire defaire plus de recherche sur ce sujet qui est pertinent pour les gestionnaires étant donné l'apparente complexité qui sous‐tend les relations entre les caractéristiques des promotions des ventes et les réactions des consommateurs.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.003 |
| Scholarly communication | 0.001 | 0.002 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".