Bibliographic record
Abstract
In modern society, advertising plays a very important role in people’s daily life. The language of advertising is basically persuasive; therefore all possible means, linguistic or non-linguistic, have been adopted by advertisement writers to serve the purposes of advertising. As a very important topic in linguistic, especially in pragmatics, presupposition is frequently employed in order to enhance the effects of persuasion in advertisements because of its own special properties. There exist some relations between presupposition and advertising language. This paper gives a brief introduction of pragmatic presupposition and analyzes its functions in advertising. The emphasis of this paper is placed on presupposition and its pragmatic functions of advertising language from three angles: presupposition and advertisement information, presupposition psychology and market strategies of advertisements. By presenting advertising examples in the process of analysis, the author hopes that the paper can be some help of designing advertising language. Key words: Presupposition, Advertising Language, Pragmatic Presupposition Function, Strategy Resume: Dans la societe moderne, la publicite joue un role tres important dans la vie courante et la communication du peuple. Au fond, le langage publicitaire est une sorte de langage de persuasion. A ce effet, le concepteur de publicite s’efforce d’employer toutes les techniques langagiere et non langagiere pour atteindre le but de propagande de la publicite. En tant qu’une problematique importante de la pragmatique, la presupposition, grâce a ses propres caracteristiques, est toujours utilisee par le concepteur pour renforcer l’effet de persuasion de la publicite. L’article present argumente la fonction positive de la presupposition dans la publicite sur les trois plans suivants : la presupposition et la communication de l’information publicitarie, la presupposition et la strategie psychologique publicitaire, la presupposition et la strategie de marche. De plus, l’argumentation est illustree d’exemples de publicite. L’auteur espere que cet article peut servir au design du langage publicitaire. Mots-Cles: presupposition, langage publicitaire, presupposition pragmatique, fonction, strategie
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.007 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.002 | 0.008 |
| Scholarly communication | 0.005 | 0.008 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.004 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".