Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands
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A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
No Canadian affiliation. An affiliation-only frame — the usual design — would never have seen this work. It is one of the works that make the case for inverting the frame.
Abstract
The phrase “fast fashion” refers to low-cost clothing collections that mimic current luxury fashion trends. Fast fashion helps sate deeply held desires among young consumers in the industrialized world for luxury fashion, even as it embodies unsustainability. Trends run their course with lightning speed, with today's latest styles swiftly trumping yesterday's, which have already been consigned to the trash bin. This article addresses the inherent dissonance among fast fashion consumers, who often share a concern for environmental issues even as they indulge in consumer patterns antithetical to ecological best practices. Seemingly adept at compartmentalism, and free of conflicted guilt, such consumers see no contradiction in their Janus-faced desires. Can luxury fashion, with ostensibly an emphasis on authenticity, and its concomitant respect for artisans and the environment, foster values of both quality and sustainability? Since individual identity continually evolves, and requires a materially referential re-imagining of self to do so, we hypothesize that actual rather than faux luxury brands can, ironically, unite the ideals of fashion with those of environmental sustainability.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
The record
- Venue
- Fashion Theory
- Topic
- Fashion and Cultural Textiles
- Field
- Arts and Humanities
- Canadian institutions
- —
- Funders
- Social Sciences and Humanities Research Council of CanadaHong Kong Polytechnic UniversityUniversity of Hong Kong
- Keywords
- SustainabilityClothingYesterdayFast fashionQuality (philosophy)AestheticsFashion designMarketingAdvertisingBusinessLawPolitical scienceArt
- Has abstract in OpenAlex
- yes