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Record W2128473507 · doi:10.5539/ijms.v5n1p96

The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns: An Emerging Concept

2013· article· en· W2128473507 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueInternational Journal of Marketing Studies · 2013
Typearticle
Languageen
FieldArts and Humanities
TopicMedia, Religion, Digital Communication
Canadian institutionsnot available
Fundersnot available
KeywordsUnderpinningMass mediaSociologyMarketingSocial mediaSocial marketingPublic relationsPsychologyAdvertisingBusinessPolitical scienceEngineeringLaw

Abstract

fetched live from OpenAlex

The purpose of this review is to consider the underlying concepts and related issues that have been proposed inthe literature of the potential relationship to use the dimensions of religion as constructs for mass media socialmarketing campaigns. The literature appears divided as to whether: (1) an individual’s attitude changes and thentheir behaviour or (2) behaviour and then attitude, as a result of mass media social marketing campaigns. Whilstthe seven dimensions of religion help characterise the constructs and under-pinning themes of religion(s) andtheir existence in the world today, there does not appear to be a definitive approach to the way we professionallypractice, capitalise, use, create or evaluate mass media social marketing campaigns. Whilst both concepts havereceived and continue to receive growing attention in the literature, further clarification and understanding canonly be sought via questions surrounding the emerging concept, which will further assist in distilling theinformation and possibly provide a new beginning for the study of the concept as well as providing guidance forprofessional practice.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.010
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.169
Threshold uncertainty score0.998

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.010
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.001
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.054
GPT teacher head0.331
Teacher spread0.276 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it