Urban brands, culture and social division: Creativity, tension and differentiation among middle class consumers
Bibliographic record
Abstract
This article considers the relationship between urban brands, consumption and socio-spatial division in the city, drawing on recent theoretical developments in the sociology of brands and empirical material from a study of the Exchange District in the city of Winnipeg, Canada. Focusing on the theme of creativity, the article uses interview data to examine how middle class residents, workers and visitors engage with the creative possibilities and cultural consumption the Exchange District brand offers. At stake in this process is not only the surfacing of a particular kind of creative culture and neighborhood, but also the performance and positioning of middle class identities. In this process, creativity is elaborated in contradictory and often unintended ways. Parallel to existing work on authenticity and class, the article argues that different notions and practices of creativity are bound up with tensions between moral and cultural boundaries, constituting horizontal divisions between the middle classes who inhabit this urban space.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.004 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.006 | 0.010 |
| Scholarly communication | 0.008 | 0.003 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".