ANALISIS DISKONFIRMASI EKSPEKTASI DALAM PROSES PEMBENTUKAN CITRA (Studi Mengenai Keberadaan Native Speakers di Lembaga Kursus Bahasa Inggris English First)
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Bibliographic record
Abstract
Citra telah menjadi perhatian baru di jaman global modern ini khususnya bagi profesi public relation. Pembentukan citra yang baik telah menjadi gol setiap perusahaan agar dapat memenangkan publik di tengah persaingan yang semakin ketat dengan perusahaan kompetitor. Pengalaman masa lampau dan ekspektasi akan masa depan dianggap mampu berperan dalam pembentukan citra perusahaan. Penelitian ini dilakukan penulis untuk mengetahui citra yang terbentuk di benak konsumen setelah adanya ketidaksesuaian kinerja layanan dengan ekspektasi awal konsumen yang dilakukan sebelum melakukan keputusan pembelian. Penelitian akan dilakukan pada English First, salah satu lembaga kursus Bahasa Inggris ternama di tanah air yang identik dengan citra native speakers sebagai tenaga pengajarnya. Lewat metode penelitian kualitatif deskriptif, peneliti ingin mengetahui sejauh mana citra tersebut membentuk ekspektasi para murid, sejauh mana kinerja layanan yang mereka peroleh dapat memenuhi ekspektasi awal tersebut dan diskonfirmasi ekspektasi yang terjadi, serta citra yang terbentuk setelah diskonfirmasi ekspektasi terjadi. Peneliti mengaitkan konsep citra dan diskonfirmasi ekspektasi dalam suatu bentuk siklus yang saling berkaitan satu sama lain. Pengumpulan data dilakukan dengan wawancara mendalam terhadap empat orang murid dan satu pihak manajemen EF. Penelitian ini mengindikasikan bahwa diskonfirmasi ekspektasi berperan dalam membentuk citra jangka pendek EF di benak para murid. Kata kunci: Diskonfirmasi Ekspektasi, Ekspektasi, Pembentukan Citra, Native Speakers. Image has become the new concern of company in the modern global era especially for the public relations professional. The favorable image form is of the goal of every company to win the public in the venomous competition with the same field competitors. The research is conducted to discover the image formation in consumer mind after discrepancies performances compare to the prior expectation of consumer during the post-purchasing time. The research conducted in English First, one of the most famous English Course in Indonesia which identically known with the image of the native speakers as the teachers. By using the descriptive qualitative method, this research aims to discover how far the image can form the students’ expectation of the existence of native speakers, how far the service performance and its confirmation to the expectation, and the image of EF after the expectation disconfirmation. Researcher places the two concept of image and expectation disconfirmation into an mutual interplay cycle. The data is collected by doing in-depth-interview to four students and an employee as the informants. Keywords: Expectation disconfirmation, expectation, creation of image , Native Speakers DAFTAR PUSTAKA Buku: Ardianto, E. (2011). Handbook of Public Relations. Bandung: Remaja Rosdakarya. Ardianto, E. (2011). Metodologi Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Bandung: Simbiosis Rekatama Media. Argenti, P. A. (2010). Komunikasi Korporat. (P. A. Idris, Trans.) Jakarta: Salemba Humanika. Basrowi, & Suwandi. (2008). Memahami Penelitian Kualitatif. Jakarta: Rineka Cipta. Buttle, F. (2009). Customer Relationship Management. Hungary: Elsevier. Cutlip, S., Center, S., & Broom, G. (2011). Effective Public Relations. (T. Wibowo, Trans.) Daymon, C., & Holloway, I. (2002). Qualitative Research Methods in Public Relations and Marketing Communications. London: Routledge. Griffin, E. (2012). A First Look at Communication Theory. Singapore: McGraw-Hill. Henslowe, P. (1999). Public Relations: A Practical Guide to The Basics. London: Kogan Page. Jefkins, F. (1998). 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Temui Guru-Guru Kami (n.d.). http://www.ef.co.id/englishfirst/meet-our-teachers?ctr=id&lng=in . Diakses pada 12 Mei 2015 KBBI. Kata Dasar Harap . (n.d.). http://kbbi.web.id/harap . Diakses pada 13 Februari 2015 Oxford Dictionaries. Expectation. (n.d.). http://www.oxforddictionaries.com/definition/english/expectation . Diakses pada 13 Februari 2015 PRSA. What is Public Relations. (n.d.) . http://www.prsa.org/AboutPRSA/PublicRelationsDefined . Diakses pada 13 Februari 2015
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.001 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.001 | 0.003 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.001 | 0.003 |
| Open science | 0.004 | 0.002 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it