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Record W2201918845 · doi:10.3138/tric.36.1.33

“This Beer Festival Has a Theatre Problem!”: The Evolution and Rebranding of the Edmonton International Fringe Theatre Festival

2015· article· en· W2201918845 on OpenAlex
Brian Batchelor

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
venuePublished in a venue whose home country is Canada.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.

Bibliographic record

VenueTheatre Research in Canada · 2015
Typearticle
Languageen
FieldArts and Humanities
TopicTheatre and Performance Studies
Canadian institutionsUniversity of Alberta
Fundersnot available
KeywordsRebrandingPremiseMusic festivalPerforming artsVisual artsThe artsTheatre directorCreative CitiesSociologyArtHistoryMedia studiesPolitical scienceLawBusinessMarketingCreativity

Abstract

fetched live from OpenAlex

The Edmonton International Fringe Theatre Festival was founded in 1981 on the premise that a nonadjudicated, first-come first-served structure combined with bare minimum administrative and financial backing could offer artists and companies a degree of creative freedom not previously seen in Canada. This first festival sold about 7,500 tickets to its forty-five different productions (Brown 88). In 2011, the Edmonton Fringe celebrated its thirtieth anniversary; this iteration of the festival sold 104,142 tickets to its 140 indoor shows (Nicholls, “Fringe Director Exits”). Brian Batchelor examines and traces the first thirty years of the Edmonton International Fringe Theatre Festival through the concept of branding. In particular, he considers how the Edmonton Fringe differentiates itself from other forms of Edmontonian and Canadian theatre; how the Fringe functions as a festival within Edmonton’s arts ecology and urban imaginaries to influence the city’s civic brand, and to attract funding and sponsorships; and how artists within the festival brand themselves and their theatrical products. Batchelor then locates and describes the festival’s beer tents as spaces that illustrate how the Fringe itself has become a theatre ecology colonized by globalized capitalism, producing a creative and economic model that ultimately promotes not just a safer, commercial(ized), and non-innovative theatrical aesthetic but also in fact affirms a neoliberal, entrepreneurial form of theatre practice.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.735
Threshold uncertainty score0.627

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.001
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.108
GPT teacher head0.294
Teacher spread0.186 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it