Attitude accessibility, certainty and the attitude—behaviour relationship: an empirical study of ad repetition and competitive interference effects
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
This empirical study considers the influence of both advertising repetition and brand share on attitudes, attitude accessibility, attitude certainty, and the overall attitude-behaviour (a-b) relationship in the context of television advertisements. Levels of ad exposure and target brand market share were manipulated. Similar to earlier research, ad repetition was found to benefit attitude accessibility only for the low brand share target products. Differential patterns of attitude accessibility were obtained between the competition (reverse U-shape) and no-competition (U-shape) conditions, across increasing levels of ad exposures. Surprisingly, little support was found for the notion that attitude accessibility exerts a strong influence on purchase intentions. Some evidence, however, was found to support the proposition that attitude certainty plays a role in the a-b relationship. Directions for future research are also proposed.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it