Examining the Alignment of the IOC's Environmental Code of Conduct for Athletes within a Varsity Athletic Program
Bibliographic record
Abstract
In 2006 International Olympic Committee (IOC) released code of conduct for athletes to act as role models in protecting and promoting environmental sustainability. The code outlined IOC expectations that athletes be environmental role models. Within code, IOC identified six environmental concerns and stated specific actions that athletes could undertake in their role as environmentalists. This study investigated meanings and interpretations attributed by varsity student athletes, coaches, and administrators at medium sized Canadian university to code of conduct. The study sought to reveal how participants conceptualized and enacted IOC corporate social responsibility program in environmentalism. Then, results were applied to student-athlete role model or mentoring programs and education in environmentalism was deemed to be warranted. Definition of Role Model In this study agent or role model is defined as being as exemplary or worthy of imitation. (1) Role models have been deemed an essential component of socializing process. (2) As part of this process, use of role models is considered a powerful means of transmitting values, attitudes and patterns of thought and behavior, (3) and can influence purchases. (4) Student-athletes have been utilized as role models to positively influence others within communities. (5) Definition of Corporate Social Responsibility This research study utilized two accepted views of corporate social responsibility (CSR), those of Brown and Dacin, (6) and of Smith. (7) Brown and Dacin's definition focused on organizational status and activities with respect to its perceived societal obligations. (8) Smith expanded role of organization to include the obligations of firm to society or, more specifically, firm's stakeholders--those affected by corporate policies and practices. (9) In this study, IOC code related to environmental societal obligations to society and influence of their policies and environmental expectations in terms of athlete behaviour. The Rise of Corporate Social Responsibility Over past two decades, CSR has become element of service on agenda of corporations (10) due to growing corporate concern about social conditions. (11) Another impetus for corporate participation is that consumers identify with organizations that support CSR initiatives. (12) The development of identity with corporate image encourages social response. A response to CSR initiatives involves encouragement of consumers and members of organization to acknowledge and react to social issue. (13) A response should provide motivation to meet contemporary challenge by modifying one's behaviour. (14) To develop positive response to CSR initiative, Bhattcharya and Sen suggest respondents meet four key elements: awareness, attribution, attitude and attachment. Developing awareness of CSR initiative is first element for success, and, according to Bhattcharya and Sen, when companies put their advertising and promotional muscle behind specific causes, awareness of that cause is likely to increase. (15) The second element, attribution, involves examining the extent to which consumers are likely to react positively to company's CSR activities. (16) The third element, attitude, constitutes one's of particular CSR initiative. Gold indicates value of proposition predicts his or her [the respondent's] behavior. (17) The fourth and final element, attachment, facilitates or strengthens connection consumers feel with companies engaging in CSR activities. (18) A high level of support or attachment to CSR initiative requires awareness of initiative, attribution or positive reaction, and positive attitude to engaging with cause. Today, many companies have commitment to CSR initiatives. …
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".