MétaCan
Menu
Back to cohort

Consumer Socialization in a Wired World: The Effects of Internet Use and Parental Communication on the Development of Skepticism to Advertising

2005· article· en· W2253660763 on OpenAlex
Deborah M. Moscardelli, Catherine Liston‐Heyes

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueThe Journal of Marketing Theory and Practice · 2005
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsnot available
Fundersnot available
KeywordsSkepticismSocializationThe InternetAdvertisingPsychologyBusinessSocial psychologyComputer scienceEpistemologyWorld Wide Web

Abstract

fetched live from OpenAlex

AbstractA reasonable degree of consumer prudence is needed to function in today's commercially-oriented society such that skepticism is considered a positive and important outcome of the consumer socialization process particularly in adolescents. This study identifies the characteristics associated with skeptical adolescents and links these to various environmental factors focusing in particular on Internet use and the type and intensity of parenting communication adopted in the adolescent's household. In doing so we monitor the role of the Internet in the consumer socialization process and are thereby able to update previous studies based on a more limited range of media. The empirical results suggestthat the Internet hampers the development of skepticism to advertising unless it is used in the context oftelewebbing (simultaneous Internet and television use). We also find as parental communication moves toward a concept-oriented approach, the development of skepticism to advertising increases Additional informationNotes on contributorsDeborah MoscardelliDeborah Moscardelli (Ph.D., University of London) is an assistant professor of Marketing at Central Michigan University where her teaching and research interest include strategic Internet marketing and public policy.Catherine Liston-HeyesCatherine Liston-Heyes (Ph.D., McGill University) is a reader in Managerial Economics at Royal Holloway, University of London where her research interests include regulatory economics and the economics of defense procurement. Dr. Liston-Heyes is also the Director of Doctoral Programs at the Royal Holloway School of Management.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.021
metaresearch head score (Gemma)0.010
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.927
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0210.010
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.028
GPT teacher head0.286
Teacher spread0.259 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it