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Record W2275449996 · doi:10.1177/1524500415609574

The Canadian Social Marketing Story

2015· article· en· W2275449996 on OpenAlex
François Lagarde

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
fundA Canadian funder is recorded on the work.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.

Bibliographic record

VenueSocial Marketing Quarterly · 2015
Typearticle
Languageen
FieldPsychology
TopicBehavioral Health and Interventions
Canadian institutionsUniversité de MontréalLucie and André Chagnon Foundation
FundersUniversité de Montréal
KeywordsSocial marketingPublic relationsMarketingQuality (philosophy)Marketing sciencePolitical scienceEarly adopterValue (mathematics)Field (mathematics)BusinessMarketing managementRelationship marketing

Abstract

fetched live from OpenAlex

This article presents Canada’s major social marketing achievements and contributions to date, the strengths of the Canadian social marketing field, and the challenges it currently faces. As an early adopter of social marketing, Canada has been integrating this unique form of marketing into its public health and environmental strategies for over 40 years. The Canadian track record includes successful initiatives, major events, seminal publications, high-quality training programs, as well as academic and professional centers that have had an impact in Canada and around the world. The field is currently facing some challenges, however. If this remarkable story is to continue, Canadian social marketing leaders will need to rally around a number of collective initiatives to advance the field, promote its value, mobilize resources, and attract a renewed network of practitioners and academics.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.008
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.544
Threshold uncertainty score0.998

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0080.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0030.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0010.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.063
GPT teacher head0.374
Teacher spread0.310 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it