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Record W2277698151 · doi:10.15173/jpc.v4i1.2616

Turning belief into action: An exploratory case study applying the building belief model to an anonymous college in Ontario

2015· article· en· W2277698151 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueJournal of Professional Communication · 2015
Typearticle
Languageen
FieldSocial Sciences
TopicPublic Relations and Crisis Communication
Canadian institutionsnot available
Fundersnot available
KeywordsPublic relationsInfluencer marketingReputationAction (physics)Test (biology)Identity (music)StorytellingSociologyExploratory researchSocial identity theoryPsychologySocial psychologyPolitical scienceBusinessMarketingNarrativeSocial groupSocial science

Abstract

fetched live from OpenAlex

This case study tests a new model for corporate communications called Building Belief, which urges a firm to constantly live up to its stated character and values in order to motivate stakeholders to identify, support and promote them. Building on published theories and best practices related to culture, reputation, trust, relationship management, self-determination, employee engagement, leadership, storytelling and social media, an instrument was developed to test the model at an anonymous Ontario college. Its stakeholders were found to lack a strong sense of shared values and shared identity with the organization, but they were found to have the potential to act as ambassadors. The study recommends several measures to strengthen people’s relationships with the institution, deepen levels of engagement and motivate them to advocacy. These include the co-creation of a culture code, involving employees in decision making and using stories that centre on student success to empower early influencers. ©Journal of Professional Communication, all rights reserved.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.009
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.543
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0090.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0020.000
Scholarly communication0.0000.002
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.202
GPT teacher head0.445
Teacher spread0.243 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it