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Record W2301788037

Branding the borzoi : imprint branding and the Knopf Canada list/

2003· dissertation· en· W2301788037 on OpenAlex
Maureen C Gillis

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueSummit (Simon Fraser University) · 2003
Typedissertation
Languageen
FieldSocial Sciences
TopicIntellectual Property Law
Canadian institutionsnot available
Fundersnot available
KeywordsLeverage (statistics)Corporate brandingPublishingAdvertisingBrand managementBusinessMarketingPolitical scienceLaw
DOInot available

Abstract

fetched live from OpenAlex

Branding is an important consideration for any business.Within the publishing industry, most branding activities have centred on the creation of strong author brands, rather than strong imprint brands, because imprint branding is not thought to play a role in consumers' book-buying decisions.By investing almost exclusively in the development of brands for their authors rather than their imprints, however, publishers risk losing their investment if they lose their brand-name authors.Furthermore, it is unclear whether the perceived consumer disregard for imprint brands is a fait accompli or something that could be changed by introducing stronger consumer brand awareness into the marketplace.If the latter is the case, publishers may wish to consider focussing some of their branding activities on branding the imprint in the eyes of the consumer.One publisher who advocated such an approach was Alfred A. Knopf, founder of the highly esteemed eponymous imprint.The imprint's Canadian counterpart, Knopf Canada, has established itself as one of the strongest imprint brands in the country in just over a decade of operations.In addition to offering discussion of the role of branding in publishing and the potential for stronger imprint branding initiatives, this report undertakes an examination of the Knopf Canada brand, its influence in areas such as design and marketing, and an analysis of the Knopf Canada list itself, to determine the role the brand plays in corporate decisions.Finally, some conclusions are offered regarding the opportunity for imprints such as Knopf Canada to leverage their existing brands and use them to create brand preference among consumers.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.566
Threshold uncertainty score0.998

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0030.001
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.013
GPT teacher head0.221
Teacher spread0.208 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it