As much through manner as through matter: The ‘Postmanist’ approach to social research
Bibliographic record
Abstract
Abstract Marshall McLuhan’s mosaic style has been excessively scrutinized; however, the elegant prose of fellow media ecologist Neil Postman has garnered little attention. This article argues that what we find in Postman, if we look beyond the content of his work to the way in which it is presented, is an important philosophy and related approach to social research that can and should be abstracted from his treatments of advertising as parable, television as first curriculum, and technology as ideology. Intended as a counter to pseudo-scientific approaches, ‘Postmanist’ social research is undertaken not in order to amass data but ‘to contribute to human understanding and decency’ and ‘improve social life’.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.022 | 0.017 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.003 | 0.002 |
| Science and technology studies | 0.009 | 0.102 |
| Scholarly communication | 0.018 | 0.022 |
| Open science | 0.002 | 0.006 |
| Research integrity | 0.004 | 0.008 |
| Insufficient payload (model declined to judge) | 0.003 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".