Application of the Transtheoretical Model and Social Marketing to Antidepression Campaign Websites
Bibliographic record
Abstract
Antidepression social marketing (SM) campaigns are often accompanied by comprehensive websites to engage and help people with mental health problems; however, the use of theory is not always apparent. The transtheoretical model (TTM) involves five stages of change through which a person transitions to a healthier life. This paper combines TTM and the fundamental principles of SM, such as consumer orientation, targeting, and value creation and exchange through 4Ps (product, place, promotion, and price), and applies them to mental e-health. We create a set of detailed criteria to guide the development of antidepression websites. These criteria are further used to analyze the online content of five antidepression campaigns and to demonstrate the relevance of TTM and SM to online delivery of the information and self-help interventions in the context of depression.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.011 | 0.015 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.004 | 0.002 |
| Science and technology studies | 0.002 | 0.006 |
| Scholarly communication | 0.004 | 0.004 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.004 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".