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Exploring the Concept of the “Social Media Campaign”

2014· book-chapter· en· W2493270180 on OpenAlexaffabout
Mary Francoli

Bibliographic record

VenueAdvances in public policy and administration (APPA) book series · 2014
Typebook-chapter
Languageen
FieldSocial Sciences
TopicSocial Media and Politics
Canadian institutionsCarleton University
Fundersnot available
KeywordsSocialitySocial mediaDynamismPresidencyPolitical sciencePoliticsMedia studiesPublic relationsSociologyLawEpistemology

Abstract

fetched live from OpenAlex

On May 2, 2011, Canadians voted in what the news media dubbed “Canada's First Social Media Election.” This allowed Canadians to join their neighbours to the south who, arguably, had gone through one national social media election during the 2008 bid for the presidency. Through a theoretical discussion of what constitutes sociality and networked sociality, and a critical examination of social media as a campaign tool, this chapter asks “What makes a campaign social?” It also asks if the term “social media campaign” adequately describes current campaign practices? In exploring these questions, the chapter draws on the 2011 federal election in Canada and the 2008 American election. Ultimately, the chapter argues we have limited evidence that social media has led to increased sociality when it comes to electoral politics. This calls the appropriateness of the term “social media campaign” into question. Such lack of evidence stems from the dynamism of networked sociality, which renders it difficult to understand, and methodological difficulties when it comes to capturing what it means to be “social.”

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.917
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.003
Scholarly communication0.0000.002
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.076
GPT teacher head0.333
Teacher spread0.257 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designTheoretical or conceptual
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2014
Admission routes2
Has abstractyes

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