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Comparison-Shopping Agents and Online Small Business

2008· book-chapter· en· W2502483738 on OpenAlexaboutno aff
Yun Wan

Bibliographic record

VenueElectronic Commerce · 2008
Typebook-chapter
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsnot available
Fundersnot available
KeywordsQuarter (Canadian coin)BusinessSmall businessAdvertisingThe InternetMarketingPromotion (chess)E-commerceCommerceGeographyPolitical science

Abstract

fetched live from OpenAlex

Since the commercialization of the Internet in the 1990s, online retailing has increased steadily. According to the most recent Department of Commerce Census Bureau report,1 retail e-commerce sales in the first quarter of 2004 were $15.5 billion, up 28.1% from the first quarter of 2003. E-commerce sales in the first quarter of 2004 accounted for 1.9% of total sales, compared with 1.6% of total sales for the first quarter of 2003. An important trend in this growth in B2C (business-to-consumer) e-commerce is the participation of small business on the Web. Considering that in the United States small business comprises more than 99% of employer firms,2 this trend is significant. Though the Web offers huge potential to these small businesses for growth and prosperity, and also offers them a very low entry cost, Web visibility becomes the major barrier for them. Small businesses often have difficulty putting up enough funding to compete with brand-name businesses in promotion. So small businesses are desperately in need of a less costly channel for increasing their Web visibility. In the past 4 years and especially since the economic slowdown in 2000, comparison shopping has become more and more popular among online shoppers. Because of the low cost of being listed on comparison-shopping Web sites and the relatively high conversion rate for online shoppers who use comparison shopping, many small businesses found this an ideal channel to increase their Web visibility. As a result, many early participating small businesses gained a customer base in the competition by displaying their products and service prices on comparison-shopping Web sites. Now, it is more and more clear that comparison shopping provides a unique opportunity for small businesses to reach a large customer population with relatively little cost. To help readers better understand this phenomenon, we give a comprehensive introduction to comparison-shopping agents and summarize recent research on their impact in e-commerce.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.005
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.036
Threshold uncertainty score0.119

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.005
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.002
Science and technology studies0.0030.004
Scholarly communication0.0060.005
Open science0.0010.003
Research integrity0.0020.002
Insufficient payload (model declined to judge)0.0360.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.068
GPT teacher head0.322
Teacher spread0.254 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2008
Admission routes1
Has abstractyes

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